Late Tuesday, Netflix caused quite an uproar as creators took to social media in protest. The streaming service assured that it was a test only—which involved giving viewers the ability to vary the playback speeds of the titles offered on their site.
When the uproar began, Netflix was quick to point out in a blog post that the very same features have been available on DVDs for quite some time.
The test, which Netflix says is not being considered as being available to all of its subscribers, was offered to a minimal set of members on the Android platform.
Once the test was leaked, and word got out, the streaming service was inundated with somewhat harsh comments from various creators, reportedly including Aaron Paul, Judd Apatow, and Brad Bird.
Apatow took to Twitter, making the statement:
“No. That’s not how it works. Distributors don’t get to change the way the content is presented.”
Keela Robison, vice president of Netflix, informed that the test, in fact, generated a pretty fair amount of feedback—both pro and con. She went on to say:
“We’ve been sensitive to creator concerns and haven’t included bigger screens in particular TVs in this test.”
Netflix made the comment that the pitch of a given movie or tv shows audio was corrected automatically when the test viewers sped the film up or slowed it down when testing the feature.
It was also reported that there was no manner in which the viewer could set the playback speed to default, having to change the setting each time they viewed the movie or tv show.
According to a company spokesperson, Netflix is continually testing a variety of features with targeted members of its audience. This newest test if just one small part of a series of ongoing trials of player features.