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Don’t Count On Sweethearts To Express Your Feelings This Valentine’s Day

Ah, Valentine’s Day, the very phrase conjures up thoughts of love, romance—and candy.  And it is because of the romance involved that Valentine’s day is one of the most lucrative holidays for the candy industry.  Unfortunately, there is one iconic candy that is widely associated with the holiday that will not be available on store shelves this year—conversations hearts.

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Known as Sweethearts, these sugar pastel confections are emblazoned with romantic sentiments such as “be mine”, “cutie pie”, and “kiss me” just to name a few.  Last year the Spangler Candy Company, known in their own right for their popular Dum Dum lollipops and Circus peanuts, followed through on a purchase of NECCO Wafers went out of business and closed its original manufacturing facility.  As it turns out, NECCO was the original owner and manufacturer of Sweethearts candies.

Spangler Chairman and company CEO Kirk Vashaw issued a press release on the company’s official website stating:

“We look forward to announcing the Sweethearts relaunch for the 2020 Valentine season.”

Sadly this announcement serves as confirmation that there will be no new inventory of Sweethearts for this Valentine’s day season.  Any packages you may find in store or online will have been made prior to the NECCO manufacturing facility closing in July of last year.

Although the CEO did say that the candy would not return until 2020, another representative with Spangler urged buyers to keep an eye on their company’s website, as they are shooting for the candies to be out next year, it is not a sure thing at this point.

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So, the question is, what is a person who is in love and wants to express that love to do?

According to reports, Sweethearts were the most popular Valentine’s Day candy in the United States in 2018.  As well as an estimated eight million were believed to be made annually in the years preceding 2018, just to satisfy the overwhelming demand for the confection.